Comments on: Audience research: narrowing down the questions… http://bribal.wordpress.com/2008/04/15/audience-research-narrowing-down-the-questions/ Just another WordPress.com weblog Tue, 29 Apr 2008 01:15:21 +0000 http://wordpress.com/ hourly 1 By: moana http://bribal.wordpress.com/2008/04/15/audience-research-narrowing-down-the-questions/#comment-26 moana Sun, 20 Apr 2008 14:18:01 +0000 http://bribal.wordpress.com/?p=13#comment-26 I think we are heading in a great direction. Having fewer questions but allowing them to be more open ended will allow for a bigger picture to be created. These are good questions that will tell us a lot about our museum and its place in the art and education communities. I see no problem having guests fill out a single page survey sheet with a handful of open ended yet targeted questions. I think the "Were your expectations met" question is valuable and will tell us a lot about what a museum goer expects from a museum. Thinking about what kind of data we are hoping to get will help us tailor our questions suitably. I think we are heading in a great direction. Having fewer questions but allowing them to be more open ended will allow for a bigger picture to be created. These are good questions that will tell us a lot about our museum and its place in the art and education communities.

I see no problem having guests fill out a single page survey sheet with a handful of open ended yet targeted questions. I think the “Were your expectations met” question is valuable and will tell us a lot about what a museum goer expects from a museum. Thinking about what kind of data we are hoping to get will help us tailor our questions suitably.

]]> By: amanda Dudek http://bribal.wordpress.com/2008/04/15/audience-research-narrowing-down-the-questions/#comment-25 amanda Dudek Tue, 15 Apr 2008 21:35:22 +0000 http://bribal.wordpress.com/?p=13#comment-25 Hi Brianna- After reading your blog it seems like you guys are at a good point. A few things regarding your questions- I like the idea of letting the visitors walk around with the survey and not throwing it at them right when they get into the door- but my only concern is that will they actually get it done, or will it get lost or thrown away?? maybe if there is someone there collecting them when they leave the gallery might help with this problem. Perhaps if you do want to do the expectations question you have 2 sheets one that they fill out with jsut that question b4 they enter the museum and another to walk around wtih them. I am assuming the expectation question wouldnt take to long and most people would be open to it. I also am thinking that if you can narrow down your questions to as specific and as little as possible to answer that might help in people actually participating in this. No one is going to want to answer 2 pages of of questions when they expect to come to the museum. I think it is resonable to ask them about 5. I do like how katherine chose a few questions and then depending on the answer they had a question to follow them. That was a good idea. Well good luck guys! Hi Brianna-

After reading your blog it seems like you guys are at a good point. A few things regarding your questions- I like the idea of letting the visitors walk around with the survey and not throwing it at them right when they get into the door- but my only concern is that will they actually get it done, or will it get lost or thrown away?? maybe if there is someone there collecting them when they leave the gallery might help with this problem. Perhaps if you do want to do the expectations question you have 2 sheets one that they fill out with jsut that question b4 they enter the museum and another to walk around wtih them. I am assuming the expectation question wouldnt take to long and most people would be open to it. I also am thinking that if you can narrow down your questions to as specific and as little as possible to answer that might help in people actually participating in this. No one is going to want to answer 2 pages of of questions when they expect to come to the museum. I think it is resonable to ask them about 5. I do like how katherine chose a few questions and then depending on the answer they had a question to follow them. That was a good idea.
Well good luck guys!

]]> By: bawakate http://bribal.wordpress.com/2008/04/15/audience-research-narrowing-down-the-questions/#comment-23 bawakate Tue, 15 Apr 2008 14:47:43 +0000 http://bribal.wordpress.com/?p=13#comment-23 I was originally going to comment on your last post. I think you had good ideas about necessary background info-- trying to find out all the ways the Corcoran promoted the show: "What methods were used to promote show?" "Has Corcoran done similar studies for past shows?" "What were the results of such studies and how did they influence Corcoran PR methods?" We can totally drop my interest in EXPECTATIONS. I think questionnaire format is way to go and would suggest PRE. I was going to say that we should leave it totally open-ended: 1. What was the most important factor in your choice to come to the Corcoran today? 2. What other things influenced your choice to come to the Corcoran today? BUT looking at your suggested questions, maybe open-ended will not get us any recognizable categories. Open-ended will require more initial data analysis to group responses into themes. YOUR QUESTIONS: Have you been to the Corcoran before? Are you a member? (does this necessarily correlate to their choice to come to the American Evolution show?-- maybe an "if so,' follow-up to this like, "If so, did your prior experience at the Corcoran influence your choice to come to this show?") How did you first learn of the Corcoran? (good, this will get at sources of knowledge about CORC) Are you from DC area? If not, how did you hear about the Corcoran? (good-- not sure about place in scheme of questions) Did you see advertisements for the American Evolution show? (GREAT-- this is our point. I would add, "If so, where?") Did you know there was an admission price? (This is part of your motivation for topic-- where in order of questions? Maybe 1st?) I was originally going to comment on your last post. I think you had good ideas about necessary background info– trying to find out all the ways the Corcoran promoted the show: “What methods were used to promote show?” “Has Corcoran done similar studies for past shows?” “What were the results of such studies and how did they influence Corcoran PR methods?”

We can totally drop my interest in EXPECTATIONS. I think questionnaire format is way to go and would suggest PRE. I was going to say that we should leave it totally open-ended: 1. What was the most important factor in your choice to come to the Corcoran today? 2. What other things influenced your choice to come to the Corcoran today? BUT looking at your suggested questions, maybe open-ended will not get us any recognizable categories. Open-ended will require more initial data analysis to group responses into themes.

YOUR QUESTIONS:
Have you been to the Corcoran before? Are you a member? (does this necessarily correlate to their choice to come to the American Evolution show?– maybe an “if so,’ follow-up to this like, “If so, did your prior experience at the Corcoran influence your choice to come to this show?”)

How did you first learn of the Corcoran? (good, this will get at sources of knowledge about CORC)

Are you from DC area? If not, how did you hear about the Corcoran? (good– not sure about place in scheme of questions)

Did you see advertisements for the American Evolution show? (GREAT– this is our point. I would add, “If so, where?”)

Did you know there was an admission price? (This is part of your motivation for topic– where in order of questions? Maybe 1st?)

]]> By: Kate Libcke http://bribal.wordpress.com/2008/04/15/audience-research-narrowing-down-the-questions/#comment-22 Kate Libcke Tue, 15 Apr 2008 02:20:23 +0000 http://bribal.wordpress.com/?p=13#comment-22 Yes, I think that is ALOT of questions to be throwing at them if you are just handing them a questionnaire. When coming up with these surveys, I think that it is best to think of it as if you were filling it out. Would you stop to fill it out? OR Would you use the piece of paper to spit out your gum? It might help to ask the questions yourself. If you don't want to take this route, I totally understand. But if you do, think about how you can make that faster. Have boxes with answers that you think they might give, for you or them (if they are filling them out) to check off as you go through the questions. I hope this helps. See you tomorrow. Yes, I think that is ALOT of questions to be throwing at them if you are just handing them a questionnaire. When coming up with these surveys, I think that it is best to think of it as if you were filling it out. Would you stop to fill it out? OR Would you use the piece of paper to spit out your gum?
It might help to ask the questions yourself. If you don’t want to take this route, I totally understand. But if you do, think about how you can make that faster. Have boxes with answers that you think they might give, for you or them (if they are filling them out) to check off as you go through the questions.
I hope this helps. See you tomorrow.

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